About us

Our history

Woolville was founded in 2009 when we began taking the warmness of sheep's wool from Zlin to farmer's markets in the area, with staples like wool slippers, blankets and vests. However, as the number of customers kept growing, Woolville went online in 2011, enabling us to send fluffy goods to all corners of our country. In 2013, we opened our first shop in Zlín.

In 2018, we enjoyed great success when we came third in the Heureka "Shop of the Year" awards. It showed that we were heading in the right direction, which was further confirmed just a year later when we came out on top and were crowned Heureka's "Best Online Shop of the Year" in 2019.

Both in 2020 and 2021, we received an award from the Deloitte Technology Fast 50 CE programme that grants awards to the fastest growing technology companies in Central Europe. For Woolville, these years brought growth as well as change. We enjoyed great success, yet still strived to improve and expand our product range and services.

Every single day, packages travel from our head office in Zlín to countless households in many countries, fulfilling our wish to wrap the whole Europe up in fluffy wool.

We want to wrap Europe up in sheep's wool so that everyone can enjoy its benefits.

Why are we doing it?

When we see how wool takes care of sheep every day, we feel obliged to pass that same care of nature on to you, our customers. That's why we bring products made of sheep's wool and natural materials to everyone who enjoys creating a warm and welcoming home.

A warm and welcoming home gives us a sense of belonging, it is where we find love and trust. The kind of love that is unconditional, no matter what. We believe that like love, each and everyone of us deserves sheep's wool too. Yet Woolville is not just about this fluffy wonder. We also rely on other natural materials that nature tries and tests daily, materials our mothers' mothers treasured as well. They knew why.

And so wool and its properties has been an inspiration to humankind until today. When seeking new forms of wool, we draw on time-honoured tradition and history. We firmly believe that our grandmothers' advice has a place in the modern world too and we want to pass on their wisdom to the younger generation.

Respecting nature

Nature is there for us whenever we need it. At Woolville, we have sought inspiration for our products in the beneficial properties of natural materials since the beginning. So, let's return the favour. We at Wollville already do.

We always pay attention to the quality of wool we use as well as to the finished product and take great care about every single bit of wool that is sent from us to our customers' homes. A great number of our products come with various certifications. Find out more on our Certificates page.

Brands

Because we appreciate what nature gives us, we created Vlnka, a brand which brings the comfort and joy of natural materials to everyone who loves stylish, high quality products.

Vlnka was born out of our love for sheep's wool we love best. That is why at Woolville, you will find woollen clothing both for children and adults, many types of wool slippers and warm winter shoes, as well as bedding, home accessories and beauty products with lanolin. Our focus is simply on the warmth and comfort of materials we get from nature, especially from sheep.